Jeffree Star sells yak meat. The YouTuber bought a huge ranch after moving to Wyoming last year, and he has over 120 yaks on his ranch property.
People believed that animals were Star’s pets, and so when the beauty mogul with a vegan beauty brand posted pictures of yak meat on her social media account, people were shocked.
Jeffree Star started a yak meat business
The influencer posted photos of the meat produced on his Twitter account. He also posted the images to the Star Yak Ranch Instagram feed.
The images shocked his followers and other internet users because Jeffree Star called the yaks “his pets”. Star then took to Twitter and Instagram to share his reason for slaughtering the yaks.
He defended himself in an Instagram story saying:
“I like an open conversation. People are so interested in meat, which is so exciting. But when you’re raised in Los Angeles, you don’t know anything about hunting. You don’t know the culture where it comes from. your food.”
He said he used to eat unhealthy fast food which made him ‘grossed’ and now only eats yak meat, which he knows is hormone-free and other chemicals. He added:
“It’s the safest and healthiest way, and as I get older I really want to take care of myself, so we raise yaks for pets and livestock. Obviously I have almost 120 animals pet, but we are slowly producing yak meat for our people in Wyoming.”
He later posted more stories on Instagram saying he was neither a ‘hypocrite’ nor a ‘liar’, and the idea of selling yak meat evolved months after he bought the ranch. . He said:
“I’m not a hypocrite, I’m not a liar, I’m me. I bought a ranch, months later ideas evolved.”
Jeffree Star said many of the yaks on the farm are definitely his pets. He added:
“I started raising yaks over a year ago, and I still have 120 pets. And all the yaks I posted on social media are my pet. Any animal with a tag and a name is my pet.”
He also said he always ate meat and never claimed to be vegan. He said his brand remained vegan to serve vegan customers. He said:
“I’m in year eight of Jeffree’s star cosmetics, and I created it to be inclusive and everyone can wear it.”
Internet users react to the yak meat business
In September, Twitter user Kate Tenbarge called out Jeffree Star when he dropped “Star Yak Ranch” under products like clothing, pet food, natural fibers, butchers, animal husbandry and stud services.
The Tweet received considerable attention on the internet, leading Star to respond to the allegations. He shared that he filed the categories to protect his brand and business. He added that the yaks on the ranch were safe. He said:
“If you stragglers try to tell a fake story that I do this and that, all you flaks. Nothing happens to them but brush them and love them and feed them.”
Tenbarge posted about Star’s new business venture, referencing his September 2021 tweet. Many other users also shared their shock on Twitter.
The company sells ground meat, jerky, steak and other meat products. The meat products are only available in their Wyoming warehouse, but will start selling online next month.