HARMLESS HARVEST, THE BEST-SELLING AMERICAN COCONUT FOOD AND DRINK BRAND, DEBUTS IN CANADA FEBRUARY 2022

Harmless Harvest will launch organic coconut products at Costco Canada this month and at all Whole Foods Market stores and other select retailers across April 2022

OAKLAND, CA., February 8, 2022 /CNW/ — harmless harvestmanufacturer of organic coconut-based food and beverage products, will be available in Canada for the first time, launching its famous organic coconut water in the Costco region of Western Canada this February 2022 plus additional products to appear on the shelves of all Whole Foods Market locations and other select retailers nationwide in April 2022. The best-selling CPG brand with a loyal fan base in the United States has long been renowned for its portfolio of deliciously unique coconut water, refreshing smoothies, and satisfying product-free coconut yogurt alternatives. dairy products, bringing joy to consumers with its delicious taste, organic, sustainable and ethically sourced products.

Harmless Harvest’s debut at Costco Canada will mark its first-ever international launch, a longtime goal of the beloved brand with a large and rapidly growing number of dedicated fans. “We’ve earned a reputation as an innovative leader in the plant-based food and beverage industry in the United States, and we’re thrilled to bring the energy that fuels this fandom to Canadaa market that has been calling for Harmless Harvest for some time,” said heather cutter, Director of Growth at Harmless Harvest. “As an ever-evolving brand, we strive to reach new audiences with our remarkable products while sharing our message of transparency and social responsibility in everything we do.”

The Costco Canada launch will introduce Canadians to Harmless Harvest Organic Coconut Water, the fan-favorite product that has earned the brand huge recognition in the United States. Harmless Harvest uses uniquely fragrant organic young coconuts grown on farms in the Samut Sakhon region of Thailand. The product is little transformed to preserve this direct taste of coconut. Harmless Harvest is the first company to use a non-thermal pasteurization method that allows coconut water to turn pink naturally due to the interaction of its antioxidants with the elements, such as light.

In addition to Harmless Harvest’s Organic Coconut Water, the brand will also launch its award-winning Organic Coconut Smoothie, a product that US consumers have fallen in love with, at Whole Foods Market and several other retailers across the country. world. Canada this spring. Harmless Harvest Organic Coconut Smoothie is a single ingredient drink that blends coconut water with hand picked coconut meat and contains naturally occurring electrolytes and MCTs .

Harmless Harvest Coconut Water will be available in cases of 6 at Costco Canada stores. All other retailers will carry individual bottles of coconut water and coconut smoothie from Harmless Harvest in various sizes.

True to its name, Harmless Harvest is committed to regenerative farming practices, including implementing cover crops and intercropping with its farmer partners to improve yields and build resilience to drought. Harmless Harvest’s mission is to do minimal harm through a thoughtful supply chain that cares for people and the environment, while manufacturing exceptional products. A Fair For Life certified brand, Harmless Harvest has donated over $1 million through the Fair for Life fund to the communities in which it operates, which in 2021 was used to support initiatives such as mobile health checks, provision of school laptops, uniforms and PPE to communities local thai.

About Harmless Harvest

Harmless Harvest makes delicious organic coconut products including coconut water, coconut drinks and coconut yogurts. The brand was the first to launch thermally unpasteurized coconut water in the United States, as well as the first coconut water to be Fair for Life certified. Harmless Harvest is committed to rigorous, independent standards for fair trade and social progress within its supply chain. It operates using an ecosystem approach, considering its impact from seed to shelf. True to its name, Harmless Harvest is an ever-evolving brand whose ultimate goal is to do minimal harm while producing remarkable products. For more information, please visit harmlessharvest.com.

SOURCE Harmless Harvest

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