Urban Outfitters selling ‘legal psychedelic’ went viral on TikTok

The next time you shop at Urban Outfitters, you can pick up a product that’s been touted as the “first legal psychedelic.”

The retailer offers a soft drink brand called Psychedelic Water, which you may have seen on TikTok before. Cans of the drink will be available for purchase at 130 brick-and-mortar stores across the United States and on the Urban Outfitters website, according to a press release.

Psychedelic Water announced the development on social media. “Urban Outfitters is psychedelic,” they wrote in an Instagram post.

Check out the ad and scroll through the photo gallery to see if you can pick up Psychedelic Water at your local Urban Outfitters below:

The brand also shared an advertisement on TikTok to announce the new partnership. The sunny beachside video features Psychedelic Water’s signature holographic cans and suitably cool outfits.

Check that below:

If the product didn’t come to a store in a city near you, you can still pick it up online.

At press time, Urban Outfitters has what appear to be individual cans of the brand’s Prickly Pear and Oolong + Orange Blossom flavors available for purchase on its website.

The Psychedelic Water website also lists several other online or physical retailers that stock the product. This includes Amazon and Walmart (online only) and Foxtrot and Erewhon Market (online and in-store). Of course, you can also pick up a case – including a sample pack containing three of the four available flavors – from the brand’s website as well.

Here’s a little more information about psychedelic water and what to expect if you pick up a crate.

What is Psychedelic Water?

Psychedelic water has been touted as a legal psychedelic drink made with ingredients such as kava root, damiana leaf, and green tea leaf extract.

According to a press release, “Psychedelic Water’s breakthrough formulation allows for a state of mind to help express your authentic, inspired self.”

The product is described as an alternative to alcohol that provides a “soft, soothing sensation that simply makes[s] you feel great without any mental inhibitions.” It also staves off the next-day hangover, according to the brand’s FAQ page.

Importantly, Psychedelic Water claimed that the drink does not cause hallucinations. It’s not that kind of psychedelic.

The product is available in four flavors: Prickly Pear, Hibiscus+Lime, Blackberry+Yuzu and Oolong+Orange Blossom and has garnered attention on social media platforms including TikTok.

How do you feel when you drink psychedelic water?

Apparently, you will experience “a tingling sensation on your tongue” after drinking. The brand claimed that more effects should show up within five to 25 minutes of consuming a can.

Like any other substance, the effects differ a bit from person to person. However, the general description of the brand claimed: “The stress will disappear and you will start to feel happy inside.”

How old do you have to be to buy psychedelic water?

Unlike alcohol, there doesn’t seem to be an age limit for buying psychedelic water.

Although it is different from alcohol, there are some things to keep in mind.

The FAQ section noted that psychedelic water is not safe for anyone who is pregnant or nursing. Also, you should not drive after ingesting the drink and it should not be mixed with alcohol.

Another thing to keep in mind: the brand has recommended ingesting no more than two cans per day in its FAQ section.

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